Having a marketing plan that is aligned with your business plan is essential, although perhaps not as crucial as actually putting the marketing plan into action. What you don't want to do is make a pretty mind map or presentation that you then save to a folder on your hard drive never to be found or reopened again.
A marketing plan should be a dynamic document. As you start to work through your plan, you should continually assess the success of your marketing activities; be it networking, social media or blogging and adjusting the actions within your plans. As your business plan becomes more ambitious, your marketing plan will have to change to help your business
We can help you write a clear marketing plan with easy to implement actions to help you reach both your business goals and your target market.
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If you would like some assistance or to discuss this topic further then get in touch and find out how we can help you.